Decadent Toothpaste

Crest’s new Mint Chocolate Trek toothpaste claims it “opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience.”

Proctor & Gamble, makers of Crest, call the new brand of toothpastes Be Adventurous. “We actually use a proprietary flavouring-and-cooling technology that delays the onset of the mint, to let the chocolate make the first impression,’”said John Scarchilli, head of scientific communications for Procter & Gamble. “Holding back the mint long enough – 30 to 40 seconds – lets the chocolate be satisfying.”

But, can chocolate flavored toothpaste really be good for you? “What’s important is that people brush for two minutes twice a day with a fluoride toothpaste -no matter what the flavor”

Song inspired by this article Be Decadent