Tag Archives: marketing

Decadent Toothpaste

Crest’s new Mint Chocolate Trek toothpaste claims it “opens with a rich, creamy cocoa flavor that provides an indulgent and decadent experience.” Proctor & Gamble, makers of Crest, call the new brand of toothpastes Be Adventurous. “We actually use a proprietary flavouring-and-cooling technology that delays the onset of the mint, to let the chocolate make […]